Target vs. Toys R Us

Attribute	Target	Toys R Us
Store Locations	1900+	800+
Product Variety	Wide range of products including groceries, clothing, electronics, and more	Focus on toys and games
Store Layout	Large, spacious stores with clear signage	Colorful and playful layout
Online Presence	Strong online presence with e-commerce website	Online store with limited selection
Bankruptcy	Filed for bankruptcy in 2017	Filed for bankruptcy in 2018

Store Layout and Design

Target and Toys R Us have distinct differences in their store layouts and designs. Target stores are known for their bright and airy layouts, with wide aisles and clear signage that make it easy for customers to navigate the store. The store is typically divided into different sections, such as clothing, electronics, and home goods, making it convenient for shoppers to find what they are looking for. In contrast, Toys R Us stores are often more cluttered and crowded, with narrow aisles and a more chaotic layout. The focus at Toys R Us is primarily on toys and games, with less emphasis on other product categories.

Product Selection

When it comes to product selection, both Target and Toys R Us offer a wide range of items for customers to choose from. Target carries a variety of products, including clothing, electronics, home goods, and groceries, in addition to toys and games. This makes it a one-stop shop for many consumers who are looking to purchase multiple items in one trip. On the other hand, Toys R Us specializes in toys and games, offering a larger selection of these items compared to Target. While Toys R Us may have a more limited product range overall, it excels in providing a diverse array of toys and games for children of all ages.

Pricing and Discounts

Both Target and Toys R Us are known for offering competitive pricing on their products, but there are some differences in their discount strategies. Target frequently runs sales and promotions, offering discounts on a wide range of items throughout the store. The retailer also has a loyalty program, Target Circle, which provides additional savings and perks to members. On the other hand, Toys R Us tends to have fewer sales and promotions, with prices that are generally higher compared to Target. However, Toys R Us does offer a rewards program, Geoffrey's Birthday Club, which provides special offers and discounts to members on their children's birthdays.

Online Shopping Experience

Both Target and Toys R Us have online shopping platforms that allow customers to browse and purchase items from the comfort of their own homes. Target's website is user-friendly and easy to navigate, with a wide selection of products available for purchase online. The retailer also offers convenient features such as in-store pickup and same-day delivery for online orders. Toys R Us also has an online store, but it may not be as robust or user-friendly as Target's website. Customers may find it more challenging to navigate the Toys R Us website and locate specific products, which could impact the overall online shopping experience.

Customer Service

Customer service is an important aspect of the shopping experience at both Target and Toys R Us. Target is known for its friendly and helpful staff, who are readily available to assist customers with any questions or concerns. The retailer also has a generous return policy, making it easy for customers to exchange or return items if needed. Toys R Us also strives to provide good customer service, but some customers may find that the level of service can vary depending on the location. Additionally, Toys R Us has faced challenges in recent years, which may have impacted the overall customer service experience at some stores.

Overall Shopping Experience

When comparing the overall shopping experience at Target and Toys R Us, it ultimately comes down to personal preference and what each individual is looking for in a retail store. Target offers a wide range of products, competitive pricing, and a pleasant shopping environment, making it a popular choice for many consumers. On the other hand, Toys R Us specializes in toys and games, providing a unique shopping experience for families and children. While Toys R Us may not have the same level of variety as Target, it excels in offering a diverse selection of toys and games that cater to a specific audience.