Shopify vs. Volusion

What's the Difference?

Shopify and Volusion are both popular e-commerce platforms that offer a range of features and tools to help businesses create and manage their online stores. However, there are some key differences between the two. Shopify is known for its user-friendly interface and extensive app store, which allows users to easily customize their store and add additional functionalities. On the other hand, Volusion offers more built-in features and a lower starting price point, making it a more budget-friendly option for small businesses. Ultimately, the choice between Shopify and Volusion depends on the specific needs and budget of the business.


PriceStarting at $29/monthStarting at $26/month
Themes100+ professional themes70+ customizable themes
Mobile ResponsiveYesYes
Payment Gateways100+ options30+ options
Transaction FeesNone (if using Shopify Payments)None (if using Volusion Payments)
App StoreShopify App Store with 6,000+ appsVolusion App Marketplace with 400+ apps
SEO ToolsAdvanced SEO featuresBasic SEO features
Product LimitNo limitUnlimited
Customer Support24/7 live chat, phone, and email24/7 live chat, phone, and email

Further Detail


When it comes to setting up an online store, choosing the right e-commerce platform is crucial. Two popular options in the market are Shopify and Volusion. Both platforms offer a range of features and tools to help businesses create and manage their online stores effectively. In this article, we will compare the attributes of Shopify and Volusion to help you make an informed decision about which platform is the best fit for your e-commerce needs.

Pricing and Plans

One of the key factors to consider when selecting an e-commerce platform is pricing. Shopify offers a variety of plans to cater to different business sizes and budgets. Their plans range from the basic Shopify plan at $29 per month to the advanced Shopify Plus plan for enterprise-level businesses. On the other hand, Volusion offers four pricing tiers, starting from the Personal plan at $29 per month and going up to the Business plan at $299 per month. Both platforms provide a 14-day free trial, allowing you to test their features before committing to a paid plan.

Design and Customization

When it comes to design and customization options, both Shopify and Volusion offer a wide range of themes and templates to choose from. Shopify boasts a collection of over 70 professional themes, both free and paid, which can be easily customized using their intuitive drag-and-drop editor. Volusion, on the other hand, offers a smaller selection of themes but provides more flexibility in terms of customization. Their platform allows users to modify the HTML and CSS code directly, giving them greater control over the appearance of their online store.

Additionally, both platforms support responsive design, ensuring that your store looks great on any device. This is particularly important in today's mobile-driven world, where a significant portion of online shopping is done on smartphones and tablets.

Features and Functionality

Shopify and Volusion offer a wide range of features and functionality to help you run your online store smoothly. Both platforms provide essential features such as product management, inventory tracking, order management, and payment gateway integration. However, Shopify stands out with its extensive app store, offering over 6,000 apps and integrations to enhance your store's functionality. These apps cover various aspects, including marketing, customer support, analytics, and more.

Volusion, on the other hand, provides a comprehensive set of built-in features, reducing the need for third-party apps. Their platform includes features like abandoned cart recovery, SEO tools, social media integrations, and CRM capabilities. While Volusion may not have as many apps as Shopify, their built-in features can be advantageous for businesses looking for an all-in-one solution without relying heavily on external integrations.

Ease of Use

Both Shopify and Volusion offer user-friendly interfaces that make it easy for beginners to set up and manage their online stores. Shopify's interface is known for its simplicity and intuitive design, allowing users to navigate through different sections effortlessly. Their drag-and-drop editor makes it easy to customize the store's appearance without any coding knowledge.

Volusion, on the other hand, has a slightly steeper learning curve due to its more extensive feature set. However, once users become familiar with the platform, they can take advantage of its powerful tools and customization options. Volusion's interface may require a bit more time to master, but it offers greater flexibility for advanced users who want to fine-tune their online stores.

Customer Support

When it comes to customer support, both Shopify and Volusion offer reliable assistance to their users. Shopify provides 24/7 customer support via live chat, email, and phone. They also have an extensive knowledge base and community forums where users can find answers to common questions and connect with other merchants.

Volusion offers similar support channels, including 24/7 phone support, live chat, and email. They also provide a dedicated account manager for their higher-tier plans, ensuring personalized assistance for businesses with more complex needs. Additionally, Volusion offers a comprehensive resource center with guides, tutorials, and webinars to help users make the most of their platform.


Choosing the right e-commerce platform for your online store is a critical decision that can impact your business's success. Both Shopify and Volusion offer robust features, customization options, and reliable customer support. Shopify excels in its extensive app store and user-friendly interface, making it an excellent choice for businesses looking for a wide range of integrations and ease of use. On the other hand, Volusion provides a comprehensive set of built-in features and greater customization flexibility, making it a suitable option for businesses seeking an all-in-one solution with more control over their online store's appearance and functionality.

Ultimately, the choice between Shopify and Volusion depends on your specific business requirements, budget, and technical expertise. We recommend taking advantage of the free trials offered by both platforms to test their features and determine which one aligns best with your e-commerce goals. Whichever platform you choose, both Shopify and Volusion can help you establish a successful online presence and grow your business in the competitive world of e-commerce.

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