Sales vs. Selling

What's the Difference?

Sales and selling are closely related concepts in the field of business, but they have distinct differences. Sales refers to the actual transaction or exchange of goods or services for money or other forms of payment. It is the end result of the selling process. On the other hand, selling is the broader term that encompasses all the activities and strategies employed to persuade and convince potential customers to make a purchase. Selling involves various stages, such as prospecting, qualifying leads, presenting products or services, handling objections, and closing the deal. While sales is the ultimate goal, selling is the process that leads to achieving that goal.


Photo by LinkedIn Sales Solutions on Unsplash


Photo by Nathan Dumlao on Unsplash

Further Detail


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