Pull Communication vs. Push Communication

Attribute	Pull Communication	Push Communication
Direction	Information is requested by the receiver	Information is sent by the sender
Control	Receiver has control over when to receive information	Sender has control over when to send information
Timing	Information is accessed when needed	Information is delivered at a set time
Interactivity	Less interactive, receiver initiates communication	More interactive, sender initiates communication
Examples	Searching for information on the internet	Receiving notifications on a smartphone

Definition

Pull communication and push communication are two different methods used in the field of communication. Pull communication refers to a method where the receiver of the message actively seeks out the information they need. On the other hand, push communication involves the sender delivering the message to the receiver without the receiver actively seeking it out.

Attributes

One of the key attributes of pull communication is that it allows the receiver to control the flow of information. This means that the receiver can choose when and how they access the information they need. In contrast, push communication does not give the receiver as much control over the information they receive, as it is delivered to them without their active involvement.

Engagement

Another important aspect to consider when comparing pull and push communication is the level of engagement from the receiver. Pull communication typically results in higher engagement from the receiver, as they are actively seeking out the information they need. This can lead to a deeper understanding and retention of the information. On the other hand, push communication may result in lower engagement, as the receiver may not be as invested in the information that is being delivered to them.

Flexibility

When it comes to flexibility, pull communication offers more options for the receiver. Since the receiver is actively seeking out the information they need, they can choose the time, place, and method of accessing the information. This flexibility can be beneficial in situations where the receiver has specific preferences or constraints. Push communication, on the other hand, is more rigid in terms of delivery, as the sender determines when and how the information is delivered to the receiver.

Personalization

Personalization is another factor to consider when comparing pull and push communication. Pull communication allows the receiver to tailor the information they receive to their specific needs and interests. This can result in a more personalized and relevant experience for the receiver. Push communication, on the other hand, may not be as personalized, as the sender determines the content that is delivered to the receiver without their input.

Efficiency

Efficiency is an important consideration when evaluating pull and push communication. Pull communication can be more efficient in terms of time and resources, as the receiver is actively seeking out the information they need. This can result in a more streamlined communication process. Push communication, on the other hand, may be less efficient, as the sender is responsible for delivering the information to the receiver, which can be time-consuming and resource-intensive.

Effectiveness

Effectiveness is another key aspect to consider when comparing pull and push communication. Pull communication is often seen as more effective in terms of information retention and understanding, as the receiver is actively engaged in seeking out the information they need. This can lead to a deeper level of comprehension and retention of the information. Push communication, on the other hand, may be less effective in terms of information retention, as the receiver may not be as engaged in the information that is being delivered to them.

Conclusion

In conclusion, pull communication and push communication are two distinct methods of communication, each with its own set of attributes and advantages. Pull communication allows the receiver to control the flow of information, resulting in higher engagement, flexibility, personalization, efficiency, and effectiveness. On the other hand, push communication delivers information to the receiver without their active involvement, which may result in lower engagement, less flexibility, and reduced personalization, efficiency, and effectiveness. Ultimately, the choice between pull and push communication will depend on the specific needs and preferences of the sender and receiver.