Mido vs. Rado

Attribute	Mido	Rado
Founded	1918	1917
Headquarters	Le Locle, Switzerland	Lengnau, Switzerland
Specialization	Swiss luxury watches	Swiss luxury watches
Popular Collections	Multifort, Commander, Ocean Star	True, HyperChrome, DiaMaster
Price Range	$500 - $5,000	$1,000 - $10,000

Brand History

Mido and Rado are both Swiss watch brands known for their quality and craftsmanship. Mido was founded in 1918 by Georges Schaeren in Switzerland, while Rado was established in 1917 by brothers Fritz, Ernst, and Werner Schlup in Lengnau, Switzerland. Both brands have a long history of producing innovative and stylish timepieces that cater to a wide range of tastes and preferences.

Design

When it comes to design, Mido watches are known for their classic and timeless aesthetic. The brand often incorporates elements of Art Deco and modern design into their timepieces, resulting in watches that are both elegant and sophisticated. On the other hand, Rado watches are more contemporary and avant-garde in their design approach. The brand is known for its use of high-tech materials such as ceramic and sapphire crystal, giving their watches a sleek and futuristic look.

Movement

Both Mido and Rado use high-quality Swiss movements in their watches, ensuring accuracy and reliability. Mido often uses ETA movements in their timepieces, while Rado has its own in-house movements developed by their parent company, the Swatch Group. While both brands offer automatic and quartz movements in their collections, Rado is known for its innovative use of high-tech materials in their movements, such as silicon and ceramic components.

Materials

When it comes to materials, both Mido and Rado use high-quality materials in their watches. Mido often uses stainless steel, gold, and leather in their timepieces, while Rado is known for its use of high-tech materials such as ceramic, titanium, and sapphire crystal. Rado's use of ceramic in their watches is particularly noteworthy, as it is scratch-resistant, lightweight, and hypoallergenic, making it an ideal material for everyday wear.

Price Range

One of the key differences between Mido and Rado watches is their price range. Mido watches are generally more affordable than Rado watches, making them a popular choice for those looking for a high-quality Swiss timepiece without breaking the bank. Rado watches, on the other hand, are considered luxury watches and are priced accordingly. The use of high-tech materials and innovative design features in Rado watches contribute to their higher price point.

Popularity

Both Mido and Rado have a strong following among watch enthusiasts and collectors. Mido is known for its classic and timeless designs that appeal to a wide range of consumers, while Rado's avant-garde approach to design attracts those looking for something unique and innovative. Both brands have a global presence and are well-respected in the watch industry for their quality and craftsmanship.

Conclusion

In conclusion, Mido and Rado are two Swiss watch brands that offer high-quality timepieces with distinct design aesthetics and features. While Mido is known for its classic and timeless designs, Rado is recognized for its contemporary and avant-garde approach to watchmaking. Both brands use high-quality materials and Swiss movements in their watches, ensuring accuracy and reliability. Whether you prefer a classic and elegant timepiece or a modern and innovative watch, both Mido and Rado have something to offer for every watch enthusiast.