Metricool vs. Sprout Social

Attribute	Metricool	Sprout Social
Pricing	Offers free plan with limited features	Higher pricing plans with more features
Analytics	Provides detailed analytics on social media performance	Offers in-depth analytics and reporting tools
Scheduling	Allows users to schedule posts in advance	Advanced scheduling options with optimal posting times
Monitoring	Monitors social media mentions and interactions	Provides real-time monitoring and engagement tools

Overview

Metricool and Sprout Social are both popular social media management tools that offer a range of features to help businesses and individuals manage their online presence. While both platforms have their own strengths and weaknesses, they are designed to help users analyze, schedule, and monitor their social media activities effectively.

Features

Metricool offers a variety of features including social media analytics, content scheduling, and audience engagement tools. Users can track key metrics such as follower growth, engagement rates, and post performance. The platform also provides insights into the best times to post and the most engaging content for each social media channel.

Sprout Social, on the other hand, offers similar features but with a focus on team collaboration and customer relationship management. Users can assign tasks, track conversations, and monitor brand mentions across multiple social media platforms. The platform also provides detailed reports and analytics to help users understand their social media performance.

User Interface

Metricool has a clean and user-friendly interface that makes it easy for users to navigate and access the tools they need. The platform offers customizable dashboards and reports, allowing users to track their social media performance in real-time. Metricool also provides a mobile app for users to manage their social media activities on the go.

Sprout Social also has an intuitive interface that is designed to streamline social media management tasks. The platform offers a unified inbox for managing messages and notifications from different social media channels. Users can easily schedule posts, monitor conversations, and analyze performance metrics from a single dashboard.

Pricing

Metricool offers a range of pricing plans to suit different needs and budgets. The platform has a free plan with limited features, as well as paid plans starting at a monthly subscription fee. Users can choose to pay annually for a discounted rate. Metricool also offers a 14-day free trial for users to test out the platform before committing to a subscription.

Sprout Social, on the other hand, is known for its higher pricing compared to other social media management tools. The platform offers a range of plans with different features and capabilities, with pricing starting at a monthly subscription fee. Sprout Social also offers a free trial for users to explore the platform before making a purchase.

Integration

Metricool integrates with popular social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Users can connect their accounts to Metricool to access data and insights from these platforms. The platform also integrates with Google Analytics to provide a comprehensive view of social media performance.

Sprout Social also offers integrations with major social media platforms, as well as third-party tools such as Zendesk and HubSpot. Users can connect their accounts to Sprout Social to streamline their social media management tasks and access additional features. The platform also offers a robust API for custom integrations.