Manifesto vs. Mission

Attribute	Manifesto	Mission
Definition	A public declaration of beliefs, intentions, motives, or views	A statement of the purpose and goals of an organization or individual
Focus	Often focuses on principles and values	Focuses on goals and objectives
Format	Usually written in a more formal and structured manner	Can vary in format, from formal to informal
Usage	Commonly used in political or artistic contexts	Commonly used in business or organizational contexts

Definition

A manifesto is a public declaration of beliefs, intentions, motives, or views issued by an individual, group, or organization. It is often used to promote a new idea or movement. On the other hand, a mission statement is a formal summary of the aims and values of a company, organization, or individual. It outlines the purpose and goals of the entity and serves as a guide for decision-making and actions.

Focus

Manifestos typically focus on advocating for change, challenging the status quo, or expressing a vision for the future. They are often bold, provocative, and inspirational in nature. In contrast, mission statements are more about defining the core purpose and values of an entity. They emphasize what the organization stands for and what it aims to achieve in the long term.

Format

Manifestos are usually written in a passionate and persuasive tone, using strong language to convey the beliefs and intentions of the author or group. They may be structured as a list of principles, a series of declarations, or a call to action. Mission statements, on the other hand, are typically more formal and concise. They are often crafted to be memorable and easy to understand, with a focus on clarity and brevity.

Scope

Manifestos can cover a wide range of topics, from political ideologies to artistic movements to social causes. They are often used to rally support, inspire action, or spark debate. Mission statements, on the other hand, are specific to the entity they represent. They are tailored to reflect the unique identity, goals, and values of the organization, and are meant to guide its operations and decision-making.

Intended Audience

Manifestos are typically aimed at a broader audience, including supporters, critics, and the general public. They are meant to provoke thought, inspire change, and generate discussion. Mission statements, on the other hand, are primarily directed at internal stakeholders, such as employees, customers, and investors. They are designed to align everyone within the organization towards a common purpose and vision.

Flexibility

Manifestos are often open to interpretation and can evolve over time as circumstances change or new insights emerge. They may be revised, expanded, or adapted to suit different contexts or audiences. Mission statements, on the other hand, are more static and enduring. They are meant to provide a stable foundation for the organization's values and goals, serving as a constant reference point for decision-making.

Impact

Manifestos have the potential to spark movements, shape cultures, and influence society on a large scale. They can inspire people to take action, challenge norms, and drive change. Mission statements, on the other hand, have a more internal focus. They help to align the efforts of individuals within an organization, clarify its purpose, and guide its strategic direction.