Macy's vs. Toys R Us

Attribute	Macy's	Toys R Us
Industry	Retail	Toy retail
Founded	1858	1948
Headquarters	New York City, New York	Wayne, New Jersey
Number of stores	over 800	over 800
Bankruptcy	Filed for Chapter 11 in 2020	Filed for Chapter 11 in 2017

Store Layout

Macy's and Toys R Us have very different store layouts. Macy's typically has a more upscale and organized layout, with departments clearly marked and a focus on luxury brands. In contrast, Toys R Us stores are usually more chaotic and cluttered, with toys stacked high on shelves and aisles that can be difficult to navigate. While Macy's aims to create a sophisticated shopping experience, Toys R Us is all about the fun and excitement of discovering new toys.

Product Selection

When it comes to product selection, Macy's and Toys R Us cater to very different markets. Macy's offers a wide range of products, including clothing, accessories, home goods, and beauty products. They carry a mix of high-end designer brands and more affordable options. On the other hand, Toys R Us specializes in toys and games for children of all ages. They have a vast selection of toys, from classic board games to the latest action figures and dolls.

Pricing

One of the biggest differences between Macy's and Toys R Us is their pricing. Macy's tends to have higher prices due to the luxury brands they carry and their focus on quality products. They often have sales and promotions to attract customers, but their regular prices can be on the higher end. On the other hand, Toys R Us is known for offering competitive prices on toys and games. They frequently have sales and discounts, making it a popular destination for parents looking to save money on gifts for their children.

Customer Service

Both Macy's and Toys R Us place a strong emphasis on customer service, but their approaches differ. Macy's prides itself on providing a personalized shopping experience, with knowledgeable sales associates who can assist customers with finding the perfect products. They also offer services like personal shopping and alterations to enhance the customer experience. Toys R Us, on the other hand, focuses on creating a fun and engaging environment for children. Their staff is trained to interact with kids and make the shopping experience enjoyable for the whole family.

Online Presence

In today's digital age, having a strong online presence is crucial for retailers. Macy's and Toys R Us both have e-commerce websites where customers can shop for products online. Macy's website is sleek and user-friendly, with a wide selection of products available for purchase. They also offer features like online ordering and in-store pickup to make shopping more convenient. Toys R Us' website is geared towards families, with a playful design and easy navigation. They offer online exclusives and promotions to attract customers to their site.

Overall Shopping Experience

When it comes to the overall shopping experience, Macy's and Toys R Us offer very different experiences. Macy's is known for its upscale atmosphere and luxury brands, making it a destination for shoppers looking for high-quality products. The store layout is designed to make shopping easy and enjoyable, with helpful staff available to assist customers. On the other hand, Toys R Us is all about fun and excitement. The store is filled with toys and games that appeal to children of all ages, creating a lively and engaging shopping experience.