KPI vs. Measurable

What's the Difference?

Key Performance Indicators (KPIs) and measurable are both tools used to track and evaluate the success of a business or project. KPIs are specific metrics that are used to measure the performance of an organization in achieving its strategic goals, while measurables are any quantifiable data points that can be used to assess progress or success. While KPIs are typically more focused and strategic in nature, measurables can encompass a wider range of data points that may not directly tie back to specific goals. Both KPIs and measurables are essential for monitoring progress, identifying areas for improvement, and making informed decisions to drive success.


DefinitionKey Performance IndicatorSomething that can be measured
PurposeMeasure performance against goalsQuantify progress or achievement
UseUsed to track performance and make informed decisionsUsed to evaluate success or failure
ExamplesSales revenue, customer satisfaction scoreNumber of website visitors, employee turnover rate

Further Detail


KPI, which stands for Key Performance Indicator, is a measurable value that demonstrates how effectively a company is achieving key business objectives. KPIs are used to evaluate the success of an organization or of a particular activity in which it engages. Measurable, on the other hand, refers to something that can be quantified or assessed in terms of size, amount, or degree. Measurable attributes are those that can be objectively evaluated or observed.


KPIs are crucial for businesses as they provide a clear understanding of how well a company is performing in relation to its strategic goals. By tracking KPIs, organizations can make informed decisions and take corrective actions when necessary. Measurable attributes, on the other hand, are important for assessing progress and determining success. Without measurable data, it is difficult to determine whether goals are being met or if improvements are needed.


There are various types of KPIs that organizations can use to measure different aspects of their performance. Some common types of KPIs include financial KPIs, customer KPIs, and operational KPIs. Each type of KPI focuses on a specific area of the business and helps to track progress towards specific goals. Measurable attributes, on the other hand, can include quantitative data such as sales figures, revenue, customer satisfaction scores, and employee productivity metrics.


KPIs are typically measured using specific metrics and data points that are relevant to the organization's goals. These metrics are often tracked over time to monitor progress and identify trends. Measurable attributes, on the other hand, can be measured using various tools and techniques, such as surveys, data analysis, and performance evaluations. The key is to ensure that the measurements are accurate and reliable to provide meaningful insights.

Alignment with Goals

One of the key aspects of KPIs is that they are directly aligned with the organization's strategic goals. KPIs are chosen based on what is most important for the company to achieve its objectives. Measurable attributes, on the other hand, may not always be directly linked to specific goals but can still provide valuable information for decision-making and performance evaluation.

Use in Decision Making

KPIs play a crucial role in decision-making processes within organizations. By tracking KPIs, managers and executives can identify areas that need improvement and make informed decisions to drive the business forward. Measurable attributes, on the other hand, can also be used in decision-making but may not always be as directly tied to strategic goals as KPIs are.


In conclusion, both KPIs and measurable attributes play important roles in assessing performance and driving business success. While KPIs are specifically tailored to align with strategic goals and provide a clear indication of progress, measurable attributes offer a broader range of data points that can be used to evaluate performance. By leveraging both KPIs and measurable attributes, organizations can gain a comprehensive understanding of their performance and make informed decisions to achieve their objectives.

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