KFC vs. Subway

Attribute	KFC	Subway
Founded	1930	1965
Founder	Colonel Harland Sanders	Fred DeLuca and Peter Buck
Headquarters	Louisville, Kentucky, U.S.	Milford, Connecticut, U.S.
Menu	Fried chicken, burgers, fries	Sub sandwiches, salads, wraps
Number of Locations	24,000+	41,600+

Menu Variety

KFC, also known as Kentucky Fried Chicken, is famous for its fried chicken offerings. The menu includes items such as Original Recipe chicken, Extra Crispy chicken, and various chicken sandwiches. On the other hand, Subway is known for its wide variety of sandwiches. Customers can choose from options like the Italian B.M.T., the Veggie Delite, and the classic Subway Club. Both restaurants offer sides like fries and chips, but KFC also has unique items like mashed potatoes and coleslaw.

Healthier Options

When it comes to healthier options, Subway has a reputation for being a healthier fast food choice. The chain offers a variety of fresh vegetables and lean proteins, making it easy for customers to create a nutritious meal. KFC, on the other hand, is often criticized for its high calorie and high fat menu items. While they do offer grilled chicken as a healthier alternative to fried chicken, the overall menu is not as health-conscious as Subway's.

Customization

One of the key differences between KFC and Subway is the level of customization available to customers. At Subway, customers can build their own sandwiches by choosing the type of bread, meat, cheese, vegetables, and sauces they want. This allows for a high level of personalization and caters to individual tastes. KFC, on the other hand, offers set menu items that cannot be customized to the same extent. While customers can choose between different chicken options, the overall customization options are more limited compared to Subway.

Global Presence

Both KFC and Subway are global fast food chains with a presence in numerous countries around the world. KFC, however, has a larger global footprint with over 24,000 locations in more than 145 countries. The chain is particularly popular in countries like China and Japan. Subway, on the other hand, has around 42,000 locations worldwide in over 100 countries. The chain has a strong presence in the United States and Europe.

Marketing Strategies

When it comes to marketing, KFC and Subway have different strategies. KFC is known for its bold and sometimes controversial advertising campaigns. The chain often uses humor and catchy slogans to promote its products. Subway, on the other hand, focuses more on promoting its healthy image and fresh ingredients. The chain has used famous athletes like Michael Phelps and Serena Williams in its marketing campaigns to emphasize the importance of a healthy lifestyle.

Customer Experience

Customer experience is an important aspect of any fast food restaurant. KFC and Subway both strive to provide a positive experience for their customers, but they do so in different ways. KFC is known for its quick service and drive-thru options, making it a convenient choice for customers on the go. Subway, on the other hand, emphasizes its made-to-order sandwiches and the ability for customers to see their food being prepared. This transparency can create a more personalized experience for customers.

Overall Appeal

When it comes to overall appeal, both KFC and Subway have their strengths. KFC appeals to customers looking for indulgent, comfort food options like fried chicken and biscuits. The chain has a loyal following of customers who enjoy its classic menu items. Subway, on the other hand, appeals to customers looking for healthier fast food options. The chain's focus on fresh ingredients and customization options makes it a popular choice for those looking to make healthier choices while dining out.