Indiegogo vs. Kickstarter

Attribute	Indiegogo	Kickstarter
Funding Model	Flexible Funding	All-or-Nothing Funding
Project Categories	Various categories	Various categories
International Availability	Available worldwide	Available worldwide
Project Approval Process	No approval process	Approval process
Platform Fees	5% fee on funds raised	5% fee on funds raised
Payment Processing Fees	3% + $0.30 per transaction	3% + $0.20-0.35 per transaction
Referral Program	Yes	No
Duration of Campaign	Flexible	Fixed
Backer Rewards	Flexible reward options	Flexible reward options
Success Rate	Varies	Varies

Introduction

Crowdfunding has revolutionized the way entrepreneurs, artists, and innovators raise funds for their projects. Two of the most popular crowdfunding platforms, Indiegogo and Kickstarter, have helped countless individuals turn their dreams into reality. While both platforms offer similar services, there are key differences that can influence your decision on which one to choose. In this article, we will compare the attributes of Indiegogo and Kickstarter, helping you make an informed choice for your crowdfunding campaign.

1. Funding Models

One of the primary differences between Indiegogo and Kickstarter lies in their funding models. Kickstarter operates on an "all-or-nothing" model, meaning that if a campaign fails to reach its funding goal, all the pledged money is returned to the backers, and the project receives no funding. This model can be motivating for creators, as it encourages them to set realistic goals and work hard to promote their campaigns. On the other hand, Indiegogo offers both "all-or-nothing" and "flexible funding" options. With flexible funding, creators can keep the funds raised even if they don't reach their goal. This can be advantageous for projects that can benefit from any amount of funding, regardless of whether the goal is met or not.

2. Project Categories

When it comes to the types of projects allowed on each platform, Kickstarter has a more stringent approval process. Kickstarter focuses on creative projects such as art, film, music, design, and technology. They have specific guidelines and restrictions on what can be funded, ensuring a certain level of quality and creativity. Indiegogo, on the other hand, has a broader range of project categories, including creative projects, but also extending to personal causes, entrepreneurial ventures, and even charity campaigns. This flexibility makes Indiegogo a more inclusive platform, accommodating a wider variety of projects.

3. Global Reach

Both Indiegogo and Kickstarter have a global presence, allowing creators from around the world to launch their campaigns. However, Kickstarter has a more established international reputation, with a strong presence in countries like the United States, Canada, and the United Kingdom. Kickstarter campaigns tend to attract a larger audience, including backers who actively browse the platform for new projects to support. Indiegogo, on the other hand, has a slightly smaller reach but compensates for it by offering more flexible funding options and a wider range of project categories. If you have a project with a global appeal, Kickstarter might be the better choice, while Indiegogo can be a great option for localized or niche campaigns.

4. Fees and Costs

When it comes to fees and costs, both Indiegogo and Kickstarter have similar structures. Kickstarter charges a 5% fee on the total funds raised, while Indiegogo charges a 5% fee for campaigns that reach their goal and a 9% fee for campaigns that don't. Additionally, both platforms have payment processing fees, typically around 3-5%. It's important to consider these fees when setting your funding goal and budgeting for your campaign. Keep in mind that while Kickstarter has a higher success rate for fully funded projects, the "all-or-nothing" model means that if you don't reach your goal, you won't receive any funds, potentially resulting in wasted time and effort.

5. Support and Resources

Both Indiegogo and Kickstarter offer support and resources to help creators launch successful campaigns. Kickstarter provides a comprehensive Creator Handbook, which guides creators through the entire process, from planning to fulfillment. They also have a dedicated customer support team to assist with any issues or questions. Indiegogo offers similar resources, including a Creator Handbook and a support team. However, Indiegogo goes a step further by providing additional services such as marketing support, campaign strategy assistance, and access to a network of experts. If you're a first-time creator or need more hands-on support, Indiegogo might be the better choice.

Conclusion

Choosing between Indiegogo and Kickstarter ultimately depends on your project's specific needs and goals. Kickstarter's "all-or-nothing" model, focus on creative projects, and larger global reach make it an attractive option for many creators. On the other hand, Indiegogo's flexible funding options, broader range of project categories, and additional support services make it a compelling choice for others. Consider the attributes discussed in this article, weigh the pros and cons, and make an informed decision that aligns with your project's vision and requirements. Regardless of which platform you choose, crowdfunding can be a powerful tool to bring your ideas to life and connect with a supportive community of backers.