Hooker Furniture vs. Universal Furniture

Attribute	Hooker Furniture	Universal Furniture
Founded	1924	1945
Headquarters	Virginia, USA	North Carolina, USA
Product Range	High-end furniture	Mid-range to high-end furniture
Design Style	Traditional, transitional, contemporary	Transitional, contemporary
Target Market	Luxury market	Mid to high-end market

History and Background

Hooker Furniture has been in the business for over 90 years, starting in 1924 as a small family operation in Virginia. The company has since grown into a well-known brand in the furniture industry, known for its high-quality craftsmanship and timeless designs. On the other hand, Universal Furniture has a more recent history, founded in 2001 in North Carolina. Despite being a newer player in the market, Universal Furniture has quickly made a name for itself with its stylish and affordable furniture offerings.

Product Range

Hooker Furniture offers a wide range of furniture options, including bedroom, dining room, living room, and home office furniture. Their collections often feature traditional and classic designs, with a focus on intricate details and luxurious finishes. Universal Furniture, on the other hand, offers a more contemporary and modern selection of furniture. Their collections are known for their clean lines, sleek finishes, and trendy designs that appeal to a younger demographic.

Quality and Craftsmanship

Both Hooker Furniture and Universal Furniture are known for their commitment to quality and craftsmanship. Hooker Furniture prides itself on using high-quality materials and traditional woodworking techniques to create durable and long-lasting pieces. Universal Furniture, on the other hand, focuses on using innovative manufacturing processes and modern materials to produce furniture that is both stylish and functional.

Price Range

When it comes to pricing, Hooker Furniture tends to be on the higher end of the spectrum. Their pieces are often considered investment pieces due to their quality and craftsmanship, which is reflected in their price tags. Universal Furniture, on the other hand, offers more affordable options without compromising on quality. Their furniture is designed to be accessible to a wider range of consumers, making it a popular choice for those looking for stylish furniture on a budget.

Retail Presence

Hooker Furniture is sold through a network of authorized dealers and retailers, as well as through their own showrooms and online store. Their products can be found in high-end furniture stores and design centers across the country. Universal Furniture, on the other hand, has a more widespread retail presence, with their products available in major furniture retailers, department stores, and online marketplaces. This accessibility has helped Universal Furniture reach a larger audience and establish itself as a household name in the furniture industry.

Customer Service

Both Hooker Furniture and Universal Furniture are known for their excellent customer service. They offer warranties on their products and have dedicated customer service teams to assist with any issues or inquiries. Hooker Furniture, with its longer history in the industry, has built a reputation for exceptional customer service and personalized attention. Universal Furniture, on the other hand, prides itself on its responsive and efficient customer service, catering to the needs of a younger and more tech-savvy customer base.