Hershey vs. Mondelez

Attribute	Hershey	Mondelez
Founded	1894	2012
Headquarters	Hershey, Pennsylvania	Deerfield, Illinois
Products	Chocolate, confectionery	Snacks, beverages
Brands	Hershey's, Reese's, Kit Kat	Cadbury, Oreo, Toblerone
Revenue	$8.1 billion (2020)	$26.6 billion (2020)

History

Hershey and Mondelez are two of the biggest players in the confectionery industry. Hershey, founded in 1894 by Milton S. Hershey, has a long history of producing chocolate products in the United States. On the other hand, Mondelez, formerly known as Kraft Foods, was established in 2012 as a spin-off of Kraft Foods Inc. Both companies have a rich heritage in the confectionery business, with Hershey focusing primarily on chocolate products and Mondelez offering a wider range of snacks and confectionery items.

Product Range

When it comes to product range, Hershey is known for its iconic chocolate bars such as Hershey's Milk Chocolate and Reese's Peanut Butter Cups. The company also offers a variety of other chocolate-based products, including Kisses, Kit Kat, and Twizzlers. Mondelez, on the other hand, has a more diverse product portfolio that includes not only chocolate products like Cadbury Dairy Milk and Toblerone but also snacks like Oreo cookies and Ritz crackers. Mondelez's wide range of products caters to a broader audience compared to Hershey's more chocolate-centric offerings.

Global Presence

One of the key differences between Hershey and Mondelez is their global presence. Hershey has a strong presence in the United States and Canada, with limited distribution in other countries. Mondelez, on the other hand, operates in over 80 countries worldwide, making it a more globally recognized brand. Mondelez's international reach allows it to tap into diverse markets and cater to a wider range of consumers compared to Hershey's more localized focus.

Marketing Strategies

Both Hershey and Mondelez have distinct marketing strategies that reflect their brand identities. Hershey's marketing campaigns often focus on nostalgia and tradition, emphasizing the company's long history and iconic products. Mondelez, on the other hand, takes a more modern approach to marketing, using social media and influencer partnerships to reach a younger audience. While Hershey's marketing appeals to consumers' emotional connections to its classic products, Mondelez's marketing targets a more tech-savvy and trend-conscious demographic.

Financial Performance

In terms of financial performance, both Hershey and Mondelez have been successful in generating revenue and profits. Hershey's revenue in 2020 was $8.1 billion, with a net income of $1.3 billion. Mondelez, on the other hand, reported revenue of $26.6 billion and a net income of $3.6 billion in the same year. While Hershey's revenue is significantly lower than Mondelez's, the company has maintained steady growth and profitability over the years. Mondelez's larger revenue can be attributed to its broader product range and global presence.

Corporate Social Responsibility

Both Hershey and Mondelez have made commitments to corporate social responsibility and sustainability. Hershey has focused on initiatives like responsible sourcing of cocoa and supporting cocoa farmers through its Cocoa For Good program. Mondelez, on the other hand, has set goals to reduce its environmental impact and promote sustainable agriculture through its Impact For Growth strategy. Both companies have received recognition for their efforts in promoting ethical practices and environmental sustainability in the confectionery industry.

Conclusion

In conclusion, Hershey and Mondelez are two major players in the confectionery industry with distinct attributes that set them apart. While Hershey has a strong focus on chocolate products and a more localized presence, Mondelez offers a wider range of snacks and confectionery items with a global reach. Both companies have successful marketing strategies, financial performance, and commitments to corporate social responsibility. Ultimately, the choice between Hershey and Mondelez comes down to personal preference and the specific needs of consumers, whether they prefer classic chocolate treats or a more diverse selection of snacks and confectionery products.