Gimbels vs. Macy's

Attribute	Gimbels	Macy's
Location	New York City	New York City
Founder	Adam Gimbel	Rowland Hussey Macy
Year Founded	1887	1858
Size	Large	Large
Products	Department store goods	Department store goods

History

Gimbels and Macy's are two iconic department stores that have played a significant role in shaping the retail landscape in the United States. Gimbels was founded in 1887 by Adam Gimbel in Indiana, while Macy's was established in 1858 by Rowland Hussey Macy in New York City. Both stores quickly grew in popularity and became household names, known for their wide selection of merchandise and innovative marketing strategies.

Store Layout and Design

When it comes to store layout and design, Gimbels and Macy's have distinct differences. Gimbels was known for its no-frills approach, with a focus on practicality and efficiency. The store layout was straightforward, with clearly marked aisles and departments. In contrast, Macy's embraced a more luxurious and upscale aesthetic, with elaborate displays and grandiose architecture. The flagship Macy's store in Herald Square, New York City, is a prime example of this opulent design.

Merchandise Selection

Both Gimbels and Macy's offered a wide range of merchandise, including clothing, accessories, home goods, and more. However, there were differences in the types of brands and products each store carried. Gimbels tended to cater to a more budget-conscious customer, offering affordable options from a variety of manufacturers. Macy's, on the other hand, focused on carrying high-end designer brands and exclusive collections, appealing to a more affluent clientele.

Customer Service

Customer service is a crucial aspect of any retail business, and both Gimbels and Macy's prided themselves on providing top-notch service to their customers. Gimbels was known for its friendly and approachable staff, who were always willing to assist shoppers with their needs. Macy's, on the other hand, set itself apart with its personalized shopping experiences and attentive sales associates who were trained to provide expert advice on fashion and home decor.

Marketing and Promotions

Marketing and promotions played a significant role in the success of both Gimbels and Macy's. Gimbels was known for its innovative advertising campaigns, such as the creation of the first Thanksgiving Day parade in 1920. The store also pioneered the concept of sales events and promotions, attracting customers with discounts and special offers. Macy's, on the other hand, became famous for its annual Thanksgiving Day Parade, which has become a beloved tradition in New York City. The store also excelled in creating buzz around its exclusive designer collaborations and limited-edition collections.

Legacy

While both Gimbels and Macy's have left a lasting impact on the retail industry, their legacies have evolved in different ways. Gimbels eventually went out of business in 1987, marking the end of an era for the iconic department store. Macy's, on the other hand, has continued to thrive and expand, becoming one of the largest and most successful department store chains in the country. The Macy's brand has become synonymous with quality, luxury, and innovation, solidifying its place in American retail history.