Fiji Water vs. Voss Water

Attribute	Fiji Water	Voss Water
Origin	Fiji	Norway
Source	Artesian water from Fiji	Artesian water from Norway
Packaging	Plastic bottles	Glass bottles
Size options	Various sizes available	Limited sizes available
Price	Varies	Higher price point

Origin and Source

Fiji Water is sourced from an artesian aquifer in the Yaqara Valley of Viti Levu, Fiji. The water is naturally filtered through volcanic rock, giving it a unique mineral profile. On the other hand, Voss Water comes from an aquifer in the pristine wilderness of Southern Norway. The water is untouched by human hands until it is bottled at the source, ensuring its purity.

Packaging

Fiji Water is known for its iconic square-shaped bottle, which is made from PET plastic. The design of the bottle has won awards for its innovative and environmentally friendly features. In contrast, Voss Water is packaged in a cylindrical glass bottle with a sleek and minimalist design. The glass bottle adds a touch of luxury to the brand and is often seen as a status symbol.

Taste and Composition

Fiji Water is praised for its smooth and crisp taste, with a hint of sweetness. The water is naturally high in silica, which gives it a soft mouthfeel. Voss Water, on the other hand, has a clean and refreshing taste with a slightly acidic pH level. The water is low in minerals, making it a popular choice for those looking for a neutral flavor.

Environmental Impact

Fiji Water has faced criticism for its environmental impact due to the carbon footprint of shipping water from Fiji to other countries. The company has made efforts to reduce its carbon emissions and has implemented sustainable practices in its operations. Voss Water, on the other hand, has a smaller carbon footprint as it is sourced and bottled in the same location. The company also uses recyclable materials for its packaging.

Price and Availability

Fiji Water is widely available in grocery stores, convenience stores, and online retailers around the world. The price of Fiji Water is typically higher than other bottled water brands due to its premium positioning. Voss Water, on the other hand, is considered a luxury brand and is often found in upscale restaurants, hotels, and specialty stores. The price of Voss Water reflects its premium status and high-quality packaging.

Marketing and Branding

Fiji Water has positioned itself as a brand that promotes sustainability and environmental responsibility. The company has partnered with various organizations to support clean water initiatives and environmental conservation efforts. Voss Water, on the other hand, has focused on creating a luxury image through its sleek packaging and high-end positioning. The brand has collaborated with designers and artists to create limited edition bottles and packaging.

Conclusion

In conclusion, Fiji Water and Voss Water are both premium bottled water brands that offer unique attributes to consumers. While Fiji Water is known for its smooth taste and sustainable practices, Voss Water stands out for its luxury packaging and neutral flavor profile. Ultimately, the choice between the two brands comes down to personal preference and priorities, whether it be taste, packaging, environmental impact, or brand image.