Farfetch vs. Forward

Attribute	Farfetch	Forward
Founded	2007	2018
Headquarters	London, UK	Los Angeles, USA
Business Model	Online luxury fashion retail platform	Online luxury fashion retail platform
Brands	Over 1,000	Over 300
Customer Base	Global	Global

Overview

Farfetch and Forward are both online luxury fashion retailers that offer a wide range of designer brands to their customers. While they both cater to a similar demographic, there are some key differences between the two platforms that set them apart.

Selection of Brands

Farfetch is known for its extensive selection of luxury brands from around the world. They offer a wide range of designers, from well-known names like Gucci and Prada to emerging labels and independent designers. Forward, on the other hand, focuses more on curated selections of high-end designers, offering a more exclusive and selective range of brands.

Pricing

When it comes to pricing, Farfetch tends to offer a wider range of price points, catering to customers with different budgets. They often have sales and promotions that make luxury fashion more accessible to a larger audience. Forward, on the other hand, is known for its higher price points and exclusive offerings, targeting a more affluent customer base.

Customer Experience

Both Farfetch and Forward prioritize customer experience, offering easy-to-use websites and mobile apps for seamless shopping. Farfetch has a larger customer base and a more established reputation, while Forward is known for its personalized shopping experience and attentive customer service.

Shipping and Returns

Farfetch and Forward both offer international shipping, but their policies on returns and exchanges differ. Farfetch has a more lenient return policy, allowing customers to return items within a certain timeframe for a full refund. Forward, on the other hand, has a stricter return policy, with fewer options for returns and exchanges.

Exclusive Collaborations

Both Farfetch and Forward collaborate with designers and brands to offer exclusive collections and limited-edition pieces to their customers. These collaborations help differentiate the platforms and attract customers looking for unique and special pieces that can't be found elsewhere.

Conclusion

In conclusion, Farfetch and Forward are both leading online luxury fashion retailers that cater to a discerning clientele. While Farfetch offers a wider selection of brands and price points, Forward focuses on curated selections and exclusive offerings. Both platforms prioritize customer experience and offer unique collaborations to attract customers. Ultimately, the choice between Farfetch and Forward will depend on individual preferences and shopping priorities.