Elle vs. Vanity Fair

Attribute	Elle	Vanity Fair
Founder	Hélène Gordon-Lazareff	Condé Montrose Nast
First issue date	1945	1913
Focus	Fashion, beauty, entertainment	Popular culture, fashion, current events
Frequency	Monthly	Monthly
Country of origin	France	United States

Target Audience

Elle and Vanity Fair are both popular fashion and lifestyle magazines, but they cater to slightly different audiences. Elle is known for targeting a younger demographic, typically women in their 20s and 30s who are interested in fashion, beauty, and celebrity culture. The magazine covers a wide range of topics, from the latest fashion trends to career advice and relationship tips. On the other hand, Vanity Fair has a more upscale and sophisticated audience, appealing to readers who are interested in high-end fashion, culture, and politics. The magazine often features in-depth profiles of influential figures and covers a wide range of topics, from art and literature to current events.

Cover Design

When it comes to cover design, Elle and Vanity Fair have distinct styles that reflect their target audiences. Elle's covers are often bright, colorful, and eye-catching, featuring celebrities and models in the latest designer fashions. The magazine's covers are designed to appeal to a younger audience and draw readers in with bold visuals. In contrast, Vanity Fair's covers are more understated and elegant, often featuring a single portrait of a prominent figure or a striking image related to a current event. The magazine's covers are designed to convey a sense of sophistication and gravitas, appealing to its upscale readership.

Content

Elle and Vanity Fair both offer a mix of fashion, beauty, and lifestyle content, but the way they approach these topics differs. Elle's content is more trend-focused and consumer-oriented, with a focus on the latest fashion and beauty products, celebrity interviews, and lifestyle tips. The magazine's tone is often upbeat and aspirational, catering to readers who are looking for inspiration and advice on how to live a stylish life. Vanity Fair, on the other hand, takes a more in-depth and analytical approach to its content, with long-form articles and investigative pieces on a wide range of topics. The magazine covers everything from fashion and culture to politics and current events, offering readers a more intellectual and thought-provoking reading experience.

Editorial Voice

Elle and Vanity Fair have distinct editorial voices that reflect their respective audiences and content. Elle's voice is often upbeat, friendly, and relatable, with a focus on empowering women and celebrating diversity. The magazine's tone is conversational and approachable, making readers feel like they are getting advice from a trusted friend. Vanity Fair, on the other hand, has a more authoritative and sophisticated voice, with a focus on in-depth reporting and analysis. The magazine's tone is often serious and intellectual, appealing to readers who are looking for a more highbrow reading experience.

Online Presence

Both Elle and Vanity Fair have a strong online presence, with websites that offer a mix of articles, videos, and interactive features. Elle's website is known for its fashion and beauty content, with articles on the latest trends, celebrity style, and beauty tips. The site also features interactive quizzes, shopping guides, and behind-the-scenes videos. Vanity Fair's website, on the other hand, is known for its in-depth reporting and analysis, with articles on politics, culture, and current events. The site also features video interviews, photo galleries, and podcasts, offering readers a wide range of content to explore.