Directive vs. Informative

Attribute	Directive	Informative
Goal	To instruct or command	To provide information or educate
Tone	Authoritative	Neutral or informative
Intent	To guide or influence behavior	To share knowledge or facts
Format	Can be in the form of orders or instructions	Can be in the form of reports, articles, or presentations
Response	Expected to be followed or obeyed	Can be read or listened to without action required

Definition

Directive and informative are two different types of communication styles that are commonly used in various settings. Directive communication is characterized by being more assertive and commanding, with the goal of influencing or directing others to take specific actions. On the other hand, informative communication is more focused on providing information or facts without necessarily trying to persuade or influence others.

Clarity

One key attribute of directive communication is its clarity. When using a directive communication style, the speaker is typically very clear and specific about what they want or expect from the listener. This can be beneficial in situations where quick decisions need to be made or when there is a need for immediate action. In contrast, informative communication may not always be as clear, as the focus is more on providing information rather than giving direct instructions.

Authority

Directive communication often comes from a position of authority or power. The speaker may be a manager, supervisor, or someone in a leadership role who is expected to give orders or directions to others. This can create a sense of hierarchy and structure within an organization or group. On the other hand, informative communication can come from anyone, regardless of their position or authority. It is more about sharing knowledge or facts rather than exerting control over others.

Engagement

Directive communication can sometimes lead to less engagement from the listener, as they may feel like they are being told what to do rather than being involved in the decision-making process. This can result in resistance or pushback from the listener. In contrast, informative communication can be more engaging, as it allows for a two-way exchange of information. The listener may feel more empowered to ask questions or seek clarification, leading to a more interactive conversation.

Flexibility

Directive communication is often more rigid and inflexible, as it is focused on achieving a specific outcome or goal. The speaker may not be open to alternative ideas or suggestions from the listener. This can limit creativity and innovation within a group. Informative communication, on the other hand, is more flexible and open to different perspectives. It allows for a more collaborative approach to problem-solving, as the focus is on sharing information rather than dictating a specific course of action.

Effectiveness

Both directive and informative communication styles can be effective in different situations. Directive communication may be more effective in emergency or high-pressure situations where quick decisions need to be made. It can also be useful in situations where clear direction is needed to avoid confusion or misunderstandings. On the other hand, informative communication may be more effective in situations where knowledge-sharing or education is the primary goal. It can help to build trust and credibility with the listener by providing them with valuable information.

Conclusion

In conclusion, directive and informative communication styles have their own unique attributes and can be effective in different contexts. Directive communication is characterized by clarity, authority, and a focus on achieving specific outcomes. Informative communication, on the other hand, is more about sharing knowledge, engaging the listener, and fostering collaboration. Both styles have their strengths and weaknesses, and the key is to use them appropriately based on the situation and desired outcome.