Customer vs. Patron

Attribute	Customer	Patron
Definition	A person or organization that buys goods or services from a store or business.	A person who supports or gives financial or other support to a person, organization, cause, or activity.
Relationship	Typically refers to a commercial relationship with a business.	Can refer to a supporter of various types of organizations or causes.
Transaction	Usually involves a purchase of goods or services.	May involve donations or other forms of support.
Frequency	Customers may make regular or occasional purchases.	Patrons may provide ongoing support or occasional contributions.

Definition

Customers and patrons are two terms often used interchangeably to refer to individuals who purchase goods or services from a business or support an organization. However, there are subtle differences in the attributes associated with each term.

Relationship

Customers typically have a transactional relationship with a business, where they exchange money for goods or services. They may not have a personal connection to the business beyond this transactional relationship. Patrons, on the other hand, often have a more emotional or personal connection to the organization they support. They may feel a sense of loyalty or commitment to the business or organization.

Engagement

Customers may come and go, depending on their needs or preferences. They may not feel a strong sense of loyalty to a particular business and may easily switch to a competitor if they find a better deal. Patrons, on the other hand, are more likely to be long-term supporters of an organization. They may actively engage with the business or organization, attend events, and promote it to others.

Support

Customers typically provide financial support to a business in exchange for goods or services. Their primary motivation is to fulfill a need or desire. Patrons, on the other hand, may provide financial support as well as emotional or moral support to an organization. They may donate money or time to help the organization achieve its goals.

Relationship Building

Businesses often focus on building relationships with their customers to encourage repeat business and loyalty. They may offer rewards programs or personalized services to enhance the customer experience. Organizations that rely on patrons may focus on building deeper connections with their supporters through events, newsletters, or other forms of communication.

Impact

Customers have a direct impact on a business's bottom line through their purchases. Their feedback and reviews can also influence other potential customers. Patrons, on the other hand, may have a broader impact on an organization's success. Their support can help fund programs or initiatives that benefit the community or advance the organization's mission.

Conclusion

While customers and patrons both play important roles in supporting businesses and organizations, the attributes associated with each term highlight the differences in their relationships, engagement, support, and impact. Understanding these differences can help businesses and organizations tailor their strategies to effectively engage and retain both customers and patrons.