Cadbury vs. Hershey

Attribute	Cadbury	Hershey
Founded	1824	1894
Country of Origin	United Kingdom	United States
Founder	John Cadbury	Milton S. Hershey
Popular Products	Dairy Milk, Creme Egg	Hershey's Chocolate Bars, Reese's Peanut Butter Cups
Ownership	Mondelez International	The Hershey Company

History

Cadbury, a British multinational confectionery company, was founded in 1824 by John Cadbury in Birmingham, England. The company started as a small grocery store selling tea, coffee, and drinking chocolate. Over the years, Cadbury expanded its product line to include various chocolate bars and candies, becoming one of the most well-known chocolate brands in the world. On the other hand, Hershey, an American company, was founded by Milton S. Hershey in 1894 in Pennsylvania. Hershey started by producing milk chocolate bars, and later expanded to include a wide range of chocolate products. Both companies have a long history of producing high-quality chocolates that are loved by consumers worldwide.

Product Range

Cadbury is known for its wide range of chocolate products, including Dairy Milk, Creme Egg, Flake, and Wispa. The company also offers a variety of seasonal products, such as Easter eggs and Christmas-themed chocolates. Hershey, on the other hand, is famous for its Hershey's Kisses, Reese's Peanut Butter Cups, and Hershey's Milk Chocolate bars. In addition to its classic products, Hershey also offers a range of specialty chocolates, such as artisanal bars and gourmet truffles. Both Cadbury and Hershey have a diverse product range that caters to different tastes and preferences.

Ingredients

One of the key differences between Cadbury and Hershey is the ingredients used in their chocolates. Cadbury uses a higher proportion of milk in its chocolate, giving it a creamier and smoother texture. The company also sources its cocoa beans from Ghana, ensuring a high-quality product. On the other hand, Hershey's chocolate has a more distinct flavor due to the use of butyric acid, which gives it a slightly tangy taste. Hershey also sources its cocoa beans from various countries, including West Africa and South America. Both companies are committed to using sustainable and ethically sourced ingredients in their chocolates.

Global Presence

Cadbury has a strong global presence, with its products being sold in over 50 countries worldwide. The company has manufacturing facilities in countries such as the United Kingdom, India, and Australia, allowing it to cater to local tastes and preferences. Hershey, on the other hand, is primarily focused on the North American market, with its products being sold in the United States and Canada. However, Hershey has recently expanded its presence in international markets, including China and Mexico. Both companies are continuously looking for opportunities to grow their global footprint and reach new consumers.

Marketing and Branding

Cadbury is known for its iconic purple packaging and memorable advertising campaigns, such as the "Cadbury Gorilla" and "Cadbury Dairy Milk" commercials. The company has a strong brand identity that resonates with consumers of all ages. Hershey, on the other hand, is known for its classic brown packaging and timeless logo. The company has a rich history of advertising, including the famous "Hershey's Kisses" commercials and the "Hershey's Great American Chocolate Bar" campaign. Both Cadbury and Hershey have successfully built strong brands that are recognized and loved by consumers around the world.

Conclusion

In conclusion, Cadbury and Hershey are two of the most well-known and beloved chocolate brands in the world. While they have some differences in terms of ingredients, product range, and global presence, both companies share a commitment to producing high-quality chocolates that bring joy to consumers everywhere. Whether you prefer the creamy texture of Cadbury or the distinct flavor of Hershey, there is no denying that both brands have a special place in the hearts of chocolate lovers worldwide.