Bulmers vs. Magners

What's the Difference?

Bulmers and Magners are both popular cider brands that originated in Ireland. While they share similarities in terms of their Irish heritage and cider production methods, there are notable differences between the two. Bulmers is known for its sweeter and fruitier taste, offering a wide range of flavors such as strawberry and lime, red berries, and pear. On the other hand, Magners is often described as having a drier and more traditional cider taste, with a crisp and refreshing character. Both brands have their loyal fan base, and the choice between Bulmers and Magners ultimately comes down to personal preference for either a sweeter or drier cider experience.


Alcohol ContentVaries (typically around 4.5%)Varies (typically around 4.5%)
IngredientsApples, Pear, Water, Sugar, YeastApples, Pear, Water, Sugar, Yeast
AvailabilityWidely availableWidely available
PackagingBottles, cans, kegsBottles, cans, kegs
Serving TemperatureColdCold
Popular VariantsBulmers Original, Bulmers PearMagners Original, Magners Pear

Further Detail


When it comes to popular cider brands, Bulmers and Magners are two names that often come to mind. Both brands have a strong presence in the market and offer a range of cider options to cater to different tastes. In this article, we will compare the attributes of Bulmers and Magners, exploring their history, flavor profiles, production processes, and overall reputation.


Bulmers, originally known as H.P. Bulmer, is a cider-making company that was established in 1887 in Hereford, England. The brand has a rich heritage and has been producing cider for over a century. On the other hand, Magners, founded in 1935 in Clonmel, Ireland, has a slightly shorter history but has still managed to establish itself as a prominent player in the cider industry.

Both brands have undergone changes and expansions over the years. Bulmers, for instance, expanded its operations to Ireland and is known as Magners in the Irish market. This can sometimes lead to confusion, as Magners is also a separate brand in other countries. However, it's important to note that for the purpose of this comparison, we will focus on the Bulmers brand available in the UK and the Magners brand available in Ireland.

Flavor Profiles

One of the key factors that sets Bulmers and Magners apart is their flavor profiles. Bulmers offers a wide range of flavors, including the classic Original, Pear, Red Berries, and more. Each flavor has its own unique characteristics, catering to different preferences. The Original Bulmers cider is known for its crisp and refreshing taste, with a balanced blend of sweetness and acidity.

Magners, on the other hand, is known for its signature flavor, which is often described as smooth and mellow. The brand focuses on producing a traditional Irish cider, using a blend of 17 different apple varieties to achieve a distinct taste. Magners also offers a range of flavored ciders, such as Magners Berry, which adds a fruity twist to their classic cider.

Production Process

When it comes to the production process, both Bulmers and Magners follow traditional methods to create their ciders. Bulmers sources its apples from local orchards in Herefordshire, ensuring the use of high-quality ingredients. The apples are carefully selected and pressed to extract the juice, which is then fermented and matured to develop the desired flavors.

Magners, on the other hand, sources its apples from orchards in Ireland, where the climate and soil conditions contribute to the unique taste of their cider. The apples are pressed and the juice is fermented using a combination of traditional and modern techniques to achieve the desired flavor profile.

Both brands take pride in their commitment to quality and craftsmanship, ensuring that each bottle of cider delivers a consistent and enjoyable drinking experience.


When it comes to reputation, both Bulmers and Magners have managed to establish themselves as trusted and respected cider brands. Bulmers, with its long history and strong presence in the UK market, is often associated with quality and reliability. The brand has won numerous awards for its ciders, further solidifying its reputation among cider enthusiasts.

Magners, on the other hand, has gained a loyal following in Ireland and beyond. The brand's commitment to producing a traditional Irish cider has resonated with consumers who appreciate the authentic taste and craftsmanship. Magners has also received recognition for its ciders, further enhancing its reputation in the industry.


In conclusion, both Bulmers and Magners offer unique attributes that make them stand out in the cider market. Bulmers, with its wide range of flavors and long-established history, appeals to those looking for variety and a trusted brand. Magners, on the other hand, focuses on producing a traditional Irish cider with a distinct flavor profile that appeals to cider enthusiasts seeking an authentic experience.

Ultimately, the choice between Bulmers and Magners comes down to personal preference and the specific flavor profile that one prefers. Whether you enjoy the crispness of Bulmers or the smoothness of Magners, both brands offer a delightful cider experience that can be enjoyed on various occasions.

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