BMW vs. VW

Attribute	BMW	VW
Founded	1916	1937
Headquarters	Munich, Germany	Wolfsburg, Germany
Popular Models	3 Series, 5 Series, X5	Golf, Passat, Tiguan
Global Sales	2.3 million (2019)	6.3 million (2019)
Revenue	€104.2 billion (2019)	€252.6 billion (2019)

History

BMW, short for Bayerische Motoren Werke, was founded in 1916 in Germany. The company initially produced aircraft engines before shifting its focus to motorcycles and eventually automobiles. BMW has a long history of producing luxury vehicles known for their performance and quality. On the other hand, Volkswagen, founded in 1937, is also a German automaker with a more mass-market appeal. Volkswagen is known for producing a wide range of vehicles, from compact cars to SUVs, and has a strong presence in markets around the world.

Design

BMW vehicles are known for their sleek and sporty designs. The iconic kidney grille and Hofmeister kink are signature design elements that can be found across the BMW lineup. BMW cars often have a more aggressive and dynamic look compared to Volkswagen vehicles. On the other hand, Volkswagen cars are known for their timeless and practical designs. Volkswagen vehicles typically have clean lines and a more understated aesthetic that appeals to a wide range of consumers.

Performance

BMW is synonymous with performance, with a focus on driving dynamics and handling. BMW vehicles are often praised for their powerful engines, precise steering, and responsive suspension. BMW's M division produces high-performance variants of its vehicles that cater to enthusiasts looking for an exhilarating driving experience. On the other hand, Volkswagen vehicles are known for their balanced performance and comfort. Volkswagen offers a range of engines that provide a good mix of power and efficiency, making them suitable for everyday driving.

Technology

BMW has a reputation for being at the forefront of automotive technology. BMW vehicles come equipped with the latest features and innovations, such as advanced driver-assistance systems, digital instrument clusters, and cutting-edge infotainment systems. BMW's iDrive infotainment system is known for its user-friendly interface and seamless integration with smartphones. On the other hand, Volkswagen has also made strides in incorporating technology into its vehicles. Volkswagen offers features like adaptive cruise control, lane-keeping assist, and smartphone connectivity to enhance the driving experience.

Quality

BMW vehicles are known for their high-quality materials and craftsmanship. BMW uses premium materials throughout its vehicles, from the interior upholstery to the exterior paint. BMW vehicles are built to last and are known for their durability and reliability. On the other hand, Volkswagen vehicles are also well-built and known for their solid construction. Volkswagen uses quality materials in its vehicles and pays attention to detail to ensure a high level of fit and finish.

Price

BMW vehicles are positioned as luxury vehicles and come with a higher price tag compared to Volkswagen vehicles. BMW vehicles are known for their premium features and performance, which justify the higher cost. BMW offers a range of models at different price points to cater to a wide range of consumers. On the other hand, Volkswagen vehicles are more affordable and offer a good value for the money. Volkswagen vehicles provide a good balance of features, performance, and quality at a competitive price point.