ASB Securities vs. Yieldbroker

Attribute	ASB Securities	Yieldbroker
Ownership	Owned by ASB Bank	Owned by IRESS Limited
Products	Offers stock trading services	Offers fixed income trading services
Market Focus	New Zealand market	Australian market
Regulation	Regulated by FMA	Regulated by ASIC

Overview

ASB Securities and Yieldbroker are both online trading platforms that cater to investors looking to buy and sell securities. While they serve a similar purpose, there are key differences in their offerings and features that may appeal to different types of investors.

Cost

One of the most important factors for investors to consider when choosing a trading platform is the cost associated with trading. ASB Securities charges a flat fee per trade, which can be appealing for investors who make larger trades. On the other hand, Yieldbroker charges a percentage of the trade value, which may be more cost-effective for smaller trades.

Range of Securities

ASB Securities offers a wide range of securities for investors to trade, including stocks, bonds, and options. This can be attractive for investors looking to diversify their portfolio. Yieldbroker, on the other hand, specializes in fixed income securities, making it a more niche platform for investors interested in this asset class.

User Interface

The user interface of a trading platform can greatly impact the user experience. ASB Securities has a user-friendly interface that is easy to navigate, making it suitable for both beginner and experienced investors. Yieldbroker, on the other hand, has a more complex interface that may be better suited for investors with more experience in trading fixed income securities.

Research and Analysis Tools

Having access to research and analysis tools can help investors make informed decisions when trading. ASB Securities provides a range of tools, including market research reports and stock screeners, to help investors analyze potential investments. Yieldbroker, on the other hand, offers tools specifically tailored to fixed income securities, such as bond calculators and yield curve analysis.

Customer Support

Customer support is an important aspect of any trading platform, as investors may need assistance with their trades or account. ASB Securities offers customer support via phone, email, and live chat, making it easy for investors to get help when needed. Yieldbroker, on the other hand, has limited customer support options, which may be a drawback for some investors.

Mobile App

With the rise of mobile trading, having a mobile app can be a key feature for investors who want to trade on the go. ASB Securities offers a mobile app that allows investors to trade securities from their smartphones or tablets. Yieldbroker, on the other hand, does not have a mobile app, which may be a disadvantage for investors who prefer to trade on their mobile devices.

Final Thoughts

Ultimately, the choice between ASB Securities and Yieldbroker will depend on the individual investor's preferences and trading style. ASB Securities may be more suitable for investors looking for a wide range of securities and user-friendly interface, while Yieldbroker may appeal to investors interested in fixed income securities and specialized tools. It is important for investors to carefully consider their needs and preferences before choosing a trading platform.