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ASB Securities vs. Jardin Direct

What's the Difference?

ASB Securities and Jardin Direct are both online trading platforms that offer investors the ability to buy and sell stocks, bonds, and other securities. However, ASB Securities is a subsidiary of ASB Bank, one of the largest banks in New Zealand, while Jardin Direct is a subsidiary of Jardin Wealth Management, a financial services company based in Singapore. ASB Securities offers a wide range of investment options and research tools for investors, while Jardin Direct focuses more on providing personalized investment advice and wealth management services. Overall, both platforms have their own strengths and cater to different types of investors.

Comparison

AttributeASB SecuritiesJardin Direct
CompanyASB BankJardin Wealth Management
Investment OptionsStocks, bonds, ETFs, managed fundsStocks, bonds, ETFs, mutual funds
Minimum Investment$500$1,000
Trading PlatformASB Securities OnlineJardin Direct Online
Customer SupportPhone, email, live chatPhone, email

Further Detail

Background

ASB Securities and Jarden Direct are two popular online trading platforms in New Zealand. Both platforms offer a range of investment options, including shares, bonds, and managed funds. They cater to both experienced investors and beginners looking to start their investment journey. In this article, we will compare the attributes of ASB Securities and Jarden Direct to help you make an informed decision about which platform may be best for your investment needs.

Trading Fees

One of the key factors to consider when choosing an online trading platform is the trading fees. ASB Securities charges a flat fee of $15 per trade for trades up to $1,000, and then 0.15% of the trade value for trades over $1,000. On the other hand, Jarden Direct charges a flat fee of $29.95 per trade for trades up to $10,000, and then 0.30% of the trade value for trades over $10,000. While ASB Securities may be more cost-effective for smaller trades, Jarden Direct may be a better option for larger trades.

Account Types

ASB Securities offers a range of account types, including individual, joint, and trust accounts. They also offer margin lending and KiwiSaver options for investors looking to diversify their portfolios. Jarden Direct, on the other hand, primarily focuses on individual and joint accounts, with limited options for trusts and other account types. If you are looking for a wider range of account options, ASB Securities may be the better choice for you.

Research and Analysis Tools

Both ASB Securities and Jarden Direct offer a variety of research and analysis tools to help investors make informed decisions. ASB Securities provides access to market news, company research reports, and stock screeners to help investors identify potential investment opportunities. Jarden Direct, on the other hand, offers detailed company profiles, analyst recommendations, and technical analysis tools to assist investors in their decision-making process. Depending on your preferred research methods, you may find one platform more useful than the other.

Customer Service

Customer service is an important aspect to consider when choosing an online trading platform. ASB Securities offers phone and email support during business hours, as well as an online help center with FAQs and tutorials. Jarden Direct also provides phone and email support, but they have extended hours to cater to investors who may need assistance outside of regular business hours. If customer service availability is a priority for you, Jarden Direct may be the better option.

User Interface

The user interface of an online trading platform can greatly impact the user experience. ASB Securities has a clean and intuitive interface, with easy navigation and access to key features. Jarden Direct also offers a user-friendly interface, with customizable dashboards and real-time market data. Depending on your preferences for layout and design, you may find one platform more visually appealing and user-friendly than the other.

Mobile App

With the increasing use of mobile devices for trading, having a reliable mobile app is essential for many investors. ASB Securities offers a mobile app that allows investors to trade on the go, access account information, and receive real-time market updates. Jarden Direct also has a mobile app with similar features, including the ability to place trades and monitor portfolio performance from anywhere. If mobile trading is important to you, both platforms offer convenient options for trading on your smartphone or tablet.

Conclusion

In conclusion, both ASB Securities and Jarden Direct offer a range of investment options and tools to help investors achieve their financial goals. When choosing between the two platforms, consider factors such as trading fees, account types, research tools, customer service, user interface, and mobile app functionality. Ultimately, the best platform for you will depend on your individual investment preferences and needs. Take the time to compare the attributes of ASB Securities and Jarden Direct to determine which platform aligns best with your investment goals.

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