Apple vs. Square

Attribute	Apple	Square
Founded	1976	2009
Founder	Steve Jobs, Steve Wozniak, Ronald Wayne	Jack Dorsey, Jim McKelvey
Headquarters	Cupertino, California	San Francisco, California
Products	iPhone, iPad, Mac, Apple Watch	Point of Sale systems, Cash App
Market Cap	$2.5 trillion (as of 2021)	$100 billion (as of 2021)

Company Background

Apple Inc. is a multinational technology company that designs, manufactures, and sells consumer electronics, software, and online services. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has become one of the most valuable companies in the world. The company is known for its innovative products such as the iPhone, iPad, and Mac computers.

Square, on the other hand, is a financial services and mobile payment company founded in 2009 by Jack Dorsey and Jim McKelvey. Square is best known for its small, square-shaped card readers that allow businesses to accept credit card payments through a mobile device. The company has since expanded its services to include point-of-sale software, business loans, and other financial tools.

Product Offerings

Apple offers a wide range of products, including smartphones, tablets, computers, smartwatches, and accessories. The company's flagship product, the iPhone, is one of the most popular smartphones in the world. Apple's products are known for their sleek design, user-friendly interface, and seamless integration with other Apple devices.

Square, on the other hand, focuses on providing financial services to small businesses. In addition to its card readers, Square offers point-of-sale software, invoicing tools, payroll services, and business loans. The company's products are designed to help small businesses manage their finances more efficiently and grow their operations.

Market Presence

Apple has a strong global presence, with retail stores in over 25 countries and a large online presence. The company's products are sold in thousands of retail locations worldwide, and Apple has a loyal customer base that eagerly anticipates new product releases. Apple's brand is synonymous with innovation, quality, and luxury.

Square, on the other hand, primarily targets small businesses in the United States. The company's products are used by millions of merchants across the country, ranging from food trucks to brick-and-mortar stores. Square has gained a reputation for providing affordable and user-friendly financial tools for small businesses.

Financial Performance

Apple is one of the most valuable companies in the world, with a market capitalization of over $2 trillion. The company generates billions of dollars in revenue each quarter, driven by strong sales of its hardware products and services. Apple's stock price has steadily increased over the years, making it a favorite among investors.

Square, on the other hand, is a smaller company with a market capitalization of around $100 billion. Despite its smaller size, Square has experienced rapid growth in recent years, thanks to the increasing popularity of mobile payments and financial technology. The company's stock price has also performed well, attracting investors looking to capitalize on the growth of the fintech industry.

Corporate Culture

Apple is known for its secretive and highly innovative corporate culture. The company's employees are encouraged to think creatively and push the boundaries of technology. Apple's design team, in particular, is revered for its attention to detail and commitment to creating products that are both beautiful and functional.

Square, on the other hand, has a more open and collaborative corporate culture. The company's leadership emphasizes transparency, diversity, and inclusion. Square's employees are encouraged to share ideas and work together to solve problems, creating a supportive and inclusive work environment.