Apollo.io vs. RocketReach.co

Attribute	Apollo.io	RocketReach.co
Pricing	Subscription-based	Subscription-based
Features	CRM integration, lead generation, email tracking	Email verification, contact search, lead generation
Data Accuracy	High	High
Customer Support	24/7 support	Email support

Overview

Apollo.io and RocketReach.co are both popular tools used by sales and marketing professionals to find and connect with potential leads. While they serve a similar purpose, there are some key differences between the two platforms that may influence which one is the best fit for your needs.

Database Size

One of the most important factors to consider when choosing a lead generation tool is the size of the database. Apollo.io boasts a database of over 200 million contacts, making it one of the largest databases available. On the other hand, RocketReach.co has a slightly smaller database, with around 400 million contacts. This means that Apollo.io may have a slight edge when it comes to the sheer number of contacts available.

Search Capabilities

When it comes to searching for leads, both Apollo.io and RocketReach.co offer robust search capabilities. Apollo.io allows users to search for leads based on a variety of criteria, including job title, company size, and industry. RocketReach.co also offers advanced search filters, allowing users to narrow down their search results based on specific criteria. However, some users may find Apollo.io's search interface to be more user-friendly and intuitive compared to RocketReach.co.

Contact Information Accuracy

One of the most important aspects of a lead generation tool is the accuracy of the contact information provided. Apollo.io prides itself on providing accurate and up-to-date contact information for its users. RocketReach.co also claims to have high accuracy rates when it comes to contact information. However, some users have reported that they have encountered outdated or incorrect contact information when using RocketReach.co. This may be a factor to consider when choosing between the two platforms.

Pricing

Another important consideration when choosing a lead generation tool is the pricing. Apollo.io offers a range of pricing plans to suit different budgets, starting at $99 per month for their basic plan. RocketReach.co also offers a variety of pricing plans, with their basic plan starting at $49 per month. While both platforms offer competitive pricing, some users may find RocketReach.co to be more affordable, especially for those on a tight budget.

Integration

Integration with other tools and platforms is another important factor to consider when choosing a lead generation tool. Apollo.io offers seamless integration with popular CRM platforms such as Salesforce, HubSpot, and Pipedrive. RocketReach.co also offers integration with CRM platforms, as well as email marketing tools like Mailchimp and Constant Contact. Both platforms make it easy for users to sync their lead data across different platforms, making it easier to manage and track leads effectively.

Customer Support

Customer support is crucial when it comes to using any software tool. Apollo.io offers excellent customer support, with a dedicated team available to help users with any issues or questions they may have. RocketReach.co also offers customer support, although some users have reported longer response times compared to Apollo.io. If timely and responsive customer support is important to you, Apollo.io may be the better choice.

Conclusion

In conclusion, both Apollo.io and RocketReach.co are powerful tools that can help sales and marketing professionals find and connect with potential leads. While both platforms offer similar features, there are some key differences to consider when choosing between the two. Apollo.io may have a larger database and more user-friendly interface, while RocketReach.co may be more affordable for those on a budget. Ultimately, the best choice will depend on your specific needs and preferences.