Anima - Gym Shorts Male Gaze vs. Anima - Sports Bra Male Gaze

Attribute	Anima - Gym Shorts Male Gaze	Anima - Sports Bra Male Gaze
Gender	Male	Male
Clothing	Gym shorts	Sports bra
Focus	Lower body	Upper body
Objectification	Objectifies male body	Objectifies female body

Introduction

When it comes to athletic wear, the male gaze has long been a prevalent factor in the design and marketing of clothing for both men and women. Anima, a popular brand known for its stylish and functional activewear, offers two key pieces that cater to the male gaze: the Gym Shorts and the Sports Bra. In this article, we will compare the attributes of these two items, examining how they cater to the male gaze in different ways.

Design

The Anima Gym Shorts are designed with a focus on comfort and functionality. They feature a relaxed fit with an elastic waistband and breathable fabric, making them ideal for a variety of physical activities. The shorts also come in a range of colors and patterns, allowing wearers to express their personal style while working out. On the other hand, the Anima Sports Bra is designed to provide support and coverage for the chest during exercise. It features a racerback design and adjustable straps for a customizable fit. The bra also comes in a variety of colors and patterns to suit different tastes.

Fit

When it comes to fit, the Anima Gym Shorts are designed to be loose and comfortable, allowing for ease of movement during workouts. The elastic waistband ensures a secure fit without being too tight or restrictive. On the other hand, the Anima Sports Bra is designed to provide a snug and supportive fit for the chest. The racerback design helps distribute weight evenly across the shoulders, reducing strain on the back and neck. The adjustable straps allow wearers to customize the fit to their liking.

Functionality

Both the Anima Gym Shorts and Sports Bra are designed with functionality in mind. The Gym Shorts feature pockets for storing essentials like keys or a phone, making them practical for activities like running or hiking. The breathable fabric wicks away sweat and moisture, keeping wearers cool and comfortable during workouts. The Sports Bra, on the other hand, provides support and coverage for the chest, reducing bounce and discomfort during high-impact activities. The moisture-wicking fabric helps keep the skin dry and comfortable, even during intense workouts.

Style

While both the Anima Gym Shorts and Sports Bra cater to the male gaze, they do so in different ways when it comes to style. The Gym Shorts offer a more relaxed and casual look, with a variety of colors and patterns to choose from. This allows wearers to express their personal style while working out. The Sports Bra, on the other hand, offers a more sleek and athletic look, with a racerback design and adjustable straps for a customizable fit. The bra also comes in a range of colors and patterns to suit different tastes.

Marketing

When it comes to marketing, both the Anima Gym Shorts and Sports Bra are promoted in a way that caters to the male gaze. The Gym Shorts are often featured in ads and campaigns that highlight their comfort and versatility, appealing to men who value functionality in their activewear. The Sports Bra, on the other hand, is marketed as a supportive and stylish option for women who want to feel confident and comfortable during their workouts. Both items are promoted in a way that emphasizes their appeal to the male gaze, whether through imagery, messaging, or endorsements.