Amazon vs. Target

Attribute	Amazon	Target
Founded	1994	1902
CEO	Andy Jassy	Brian Cornell
Headquarters	Seattle, Washington	Minneapolis, Minnesota
Revenue	$386 billion (2020)	$78 billion (2020)
Number of Employees	1.3 million	360,000

Product Selection

Amazon and Target are both well-known retailers that offer a wide range of products to their customers. Amazon, being an online marketplace, has a vast selection of items available for purchase. Customers can find everything from electronics to clothing to groceries on the site. Target, on the other hand, is a brick-and-mortar store that also has an online presence. While Target may not have as extensive of a selection as Amazon, it still offers a variety of products across different categories.

Price

When it comes to pricing, both Amazon and Target strive to offer competitive prices to their customers. Amazon is known for its dynamic pricing strategy, where prices can fluctuate based on demand and other factors. The site also offers discounts through its Prime membership program. Target, on the other hand, often runs sales and promotions to attract customers. Both retailers also offer price matching policies to ensure that customers are getting the best deal possible.

Customer Service

Customer service is an important aspect of any retail experience. Amazon is known for its customer-centric approach, with a focus on fast shipping and easy returns. The site also has a robust customer service team that is available to assist customers with any issues they may encounter. Target, on the other hand, also prides itself on providing excellent customer service. The retailer has in-store associates who can help customers with their purchases and returns, as well as a customer service hotline for any additional assistance.

Shopping Experience

The shopping experience at Amazon and Target differs due to their different formats. Amazon offers a convenient online shopping experience, where customers can browse and purchase items from the comfort of their own homes. The site also uses algorithms to recommend products based on customers' browsing and purchasing history. Target, on the other hand, provides a more traditional shopping experience with its physical stores. Customers can visit a Target location to browse products in person and take advantage of in-store promotions.

Shipping and Delivery

Shipping and delivery are key considerations for customers when choosing between Amazon and Target. Amazon is known for its fast and reliable shipping options, including Prime two-day shipping. The site also offers same-day delivery in select areas for certain items. Target, on the other hand, offers various shipping options, including standard shipping, express shipping, and in-store pickup. Customers can choose the option that best fits their needs and budget.

Overall Value

When it comes to overall value, both Amazon and Target have their strengths. Amazon offers a wide selection of products and convenient shopping experience, but some customers may prefer the in-person experience that Target provides. Target, on the other hand, offers a more curated selection of products and a focus on customer service, but some customers may prefer the convenience of shopping online with Amazon. Ultimately, the choice between Amazon and Target comes down to personal preference and what factors are most important to each individual customer.