Amazon vs. Rakuten

Attribute	Amazon	Rakuten
Founded	1994	1997
Headquarters	Seattle, Washington	Tokyo, Japan
CEO	Jeff Bezos	Hiroshi Mikitani
Revenue	$386 billion (2020)	$13.7 billion (2020)
Number of Employees	1.3 million	17,000

Overview

Amazon and Rakuten are two of the biggest e-commerce companies in the world. Both companies offer a wide range of products and services to customers around the globe. While Amazon is based in the United States, Rakuten is a Japanese company that has expanded its reach internationally. Despite their differences in origin, both companies have become household names in the world of online shopping.

Product Selection

Amazon is known for its vast selection of products, ranging from electronics and books to clothing and household items. The company offers millions of products from various sellers, making it a one-stop shop for almost anything you might need. On the other hand, Rakuten also offers a wide range of products, but its selection may not be as extensive as Amazon's. However, Rakuten is known for its focus on quality over quantity, curating a selection of unique and high-quality products for its customers.

Shipping and Delivery

Amazon is known for its fast and reliable shipping options, including Prime two-day shipping for eligible items. The company also offers same-day delivery in some areas, making it convenient for customers who need their items quickly. Rakuten, on the other hand, may not offer as many shipping options as Amazon, but it still provides reliable delivery services to customers around the world. While shipping times may vary depending on the location, Rakuten strives to ensure that customers receive their orders in a timely manner.

Customer Service

Amazon is known for its excellent customer service, with a dedicated team ready to assist customers with any issues they may encounter. The company offers a variety of contact options, including phone, email, and live chat support. Rakuten also provides customer service to its users, but it may not be as readily available as Amazon's. However, Rakuten is committed to resolving customer issues in a timely and efficient manner, ensuring that customers are satisfied with their shopping experience.

Price and Discounts

Amazon is known for its competitive pricing and frequent discounts on a wide range of products. The company also offers deals and promotions for Prime members, making it a popular choice for bargain hunters. Rakuten, on the other hand, may not always have the lowest prices, but it does offer cashback rewards to customers who make purchases through the platform. This can be a great way for customers to save money on their purchases and earn rewards for future shopping.

Mobile Apps

Both Amazon and Rakuten offer mobile apps for customers to shop on the go. The Amazon app allows users to browse and purchase products easily, track orders, and access exclusive deals. Rakuten's app also provides a seamless shopping experience, with features like cashback rewards and personalized recommendations. Both apps are user-friendly and convenient for customers who prefer to shop on their smartphones or tablets.

Conclusion

While Amazon and Rakuten have their differences, both companies offer a wide range of products and services to customers around the world. Amazon may have a larger selection and faster shipping options, but Rakuten focuses on quality and customer satisfaction. Whether you prefer the convenience of Amazon's Prime membership or the cashback rewards offered by Rakuten, both companies have something to offer for every type of shopper.